switch advertising

См. также в других словарях:

• switch-selling —    dishonest advertising of cheap goods designed to induce a customer to buy something dearer    Not offering for sale whips or false hair but a scam outlawed in 1962 by the British Code of Advertising Practices:     ... there must be no switch… …   How not to say what you mean: A dictionary of euphemisms

• Switch —    The exchanging of one security for another. A switch is often used to improve a portfolio, perhaps to enhance the yield or quality. * * * Ⅰ. switch UK US /swɪtʃ/ noun ► a complete change of one thing for another: a switch from/to sth »The… …   Financial and business terms

• advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

• Apple Switch ad campaign — Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as real people who had switched from the Microsoft Windows platform to the Mac. An international television… …   Wikipedia

• Bait and switch — In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is… …   Wikipedia

• Apple Inc. advertising — In the past two decades, Apple Inc. has become appreciated for the artistic and free thinking messages of its advertisements, which reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns… …   Wikipedia

• bait and switch — n: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low priced item but then is encouraged to purchase a higher priced one – called also bait advertising; Merriam Webster’s Dictionary of Law.… …   Law dictionary

• Tobacco advertising — Part of a series on Tobacco …   Wikipedia

• Us Tareyton smokers would rather fight than switch! — is an enduring slogan which appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company s most visible ad campaign in the 1960s and 1970s.BeginningsThe slogan… …   Wikipedia

• False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia

• Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… …   Wikipedia